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2019 Public Affairs Forum breakout session: Assessments: Measuring Communication Impact
Army Multimedia and Visual Information Division
May 10, 2019 | 46:39
This breakout sessions discusses how OCPA developed, designed and implemented a communication assessment framework for calendar year 2019. The session reviews the audiences and lines of effort being assessed, data/metrics collected, tools used to collect various data points, and final output products to visually represent an assessment. Speakers: Ms. Laura DeFrancisco and LTC Kamil Sztalkoper, OCPA Assessments.
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